iQIYI(US:IQ) Jing Ji Guan Cha Wang·2025-11-03 23:06Core Insights - The 32nd China International Advertising Festival and the 34th Asian Advertising Conference focused on innovation and international cooperation in the advertising industry, emphasizing the theme "Empowering Advertising with Technology" [1] - The emotional economy is identified as a new growth point, with the Chinese emotional consumption market projected to reach 2 trillion yuan by 2025, highlighting the importance of this sector for brands [1] Group 1: Advertising Strategies - The company emphasizes the importance of high-quality content creation and brand consensus through IP, linking emotions with users [1] - Successful series and variety shows are seen as the best carriers of emotional value, with examples like "一路繁花" and "生万物" demonstrating their ability to resonate with audiences [1] - Strategies for consensus building include selecting major IPs and pursuing emerging IPs, utilizing AI technology for large-scale emotional connections [1] Group 2: AI Integration in Marketing - AI technology is used to enhance efficiency in script selection, allowing for bulk screening of scripts that meet client needs [3] - During the airing of series, AI assists in pinpointing relevant scenes for product placement, enabling creative advertising integration [3] - The company aims to create a closed-loop ecosystem through online interactions and offline experiences, leveraging data and AI for precise user targeting [1][4] Group 3: User Engagement and Brand Connection - The core of IP marketing is to convey consumer affinity for IP to brands, focusing on finding common ground between the two [4] - Different strategies are employed, including pre-planning for major IPs and operating emerging hits to capitalize on low-cost advertising opportunities [4] - The company emphasizes a holistic marketing approach, integrating online and offline channels to maximize the impact of IP content [4]