“预售15天”女装成“期货”公平吗？

Core Viewpoint - The early start of the "Double 11" shopping festival has led to a significant increase in pre-sale models for women's clothing, with many items marked for a 15-day pre-sale period, reflecting a shift in consumer purchasing behavior and inventory management strategies [2][3][4] Reasons - The pre-sale model allows merchants to reduce risks by not holding large inventories, as they can continue to sell while restocking based on demand [3][4] - The high return rate of women's clothing, exceeding 50%, is a significant factor driving the adoption of long pre-sale periods, enabling sellers to manage returns more effectively [5][6][7] Analysis - The characteristics of women's clothing sales include high return rates, short sales cycles, and potential inventory accumulation, making pre-sale a preferred strategy for online retailers [7] - The convenience of return policies and impulsive buying behavior during live-streaming sales contribute to the high return rates observed in the industry [6][7] Opinions - Some consumers express dissatisfaction with the long pre-sale periods, feeling that it may infringe on their rights, while others are willing to wait for items they truly desire [8] - Concerns have been raised regarding the fairness of the pre-sale model, as it may shift inventory and time costs onto consumers, potentially constituting unfair trading practices [8][9]