“小”演出撬动“大”流量 “票根+”激活城市文旅经济新引擎

Core Viewpoint - The performance market in Fujian is thriving, with numerous concerts and events driving the integration of the performing arts economy and cultural tourism economy [1] Group 1: Concerts and Audience Engagement - The Mayday 25th Anniversary Tour concert in Xiamen attracted over 44,000 attendees per show, held over three days [2] - Xiamen has hosted 50 large concerts this year, drawing more than 750,000 attendees, with rewards of up to 3.6 million yuan for event organizers [3][4] - Fuzhou's concert events have also seen significant attendance, with over 500,000 attendees this year, 60% of whom are from outside the city [3] Group 2: Economic Impact and Consumer Experience - The performing arts market is becoming a new engine for urban cultural tourism development, with various immersive experience scenarios being created [4] - A pop-up store in Xiamen generated over 10 million yuan in sales within eight days, benefiting from "ticket root" promotions that offer discounts at 32 dining brands [5][6] - Fuzhou has customized tourism routes for concertgoers, linking popular attractions, resulting in increased hotel bookings near performance venues [7] Group 3: Trends in Audience Behavior - The trend of "traveling with performances" is gaining popularity among young people, with many new first-tier cities hosting large-scale events every weekend [8]