湾区酒价｜“双11”飞天茅台零售价趋稳，均价约1977元

Core Viewpoint - The retail price of Moutai (Feitian Moutai) during the "Double 11" shopping festival is stable, with an average price of 1977.82 yuan per bottle in major cities of the Guangdong-Hong Kong-Macao Greater Bay Area, indicating a strengthening of consumer access to the product [2][3][4]. Price Performance - The retail prices of Feitian Moutai in the four cities are as follows: Guangzhou at 1993.82 yuan, Shenzhen at 1936.7 yuan, Foshan at 2065.5 yuan, and Dongguan at 1914.25 yuan [4]. - Online retail prices range from 1911 yuan to 2020 yuan per bottle, while offline prices vary between 1930 yuan and 2300 yuan [5]. - Some online platforms have not provided significant discounts during the "Double 11" event, with prices on certain platforms exceeding 2100 yuan per bottle [5]. Market Dynamics - The price stability of Feitian Moutai during the shopping festival reflects a shift in the product's distribution from being "stuck" in dealer channels to being more accessible to consumers [9]. - The average retail price of Feitian Moutai in Chengdu and surrounding areas is reported to be 2231.4 yuan per bottle, influenced by local retail pricing strategies [7]. - Variations in wholesale prices across different regions are normal, with reported prices for 2024 and 2025 editions ranging from 1700 yuan to 1860 yuan depending on the region [8]. Company Strategy - Guizhou Moutai's marketing transformation is evident as the company focuses on enhancing consumer access and improving product flow to the end-user [9]. - The company has implemented a strategy targeting customer base transformation, service enhancement, and product/channel innovation, aiming to unify consumer value and experience [10]. - In the first three quarters of the year, Guizhou Moutai reported total revenue of 1309.04 billion yuan, a year-on-year increase of 6.32%, with net profit reaching 646.27 billion yuan, also up by 6.25% [10].