Core Viewpoint - Sa Sa International (00178) has announced a positive earnings forecast, expecting a significant increase in profit for the upcoming financial period, driven by improved market conditions and strategic initiatives [1] Financial Performance - The company anticipates a profit attributable to shareholders of approximately HKD 48.5 million to HKD 50.5 million for the six months ending September 30, 2025, representing a year-on-year increase of 50% to 56% [1] - For the six months ending September 30, 2024, the profit attributable to shareholders was HKD 32.4 million [1] Market Conditions - The growth in profit is primarily attributed to the continuous increase in visitor numbers in the core markets of Hong Kong and Macau, which has improved local foot traffic [1] - The company has implemented marketing strategies and shopping incentives to attract customers and enhance consumer spending, successfully increasing transaction numbers and sales in Hong Kong and Macau [1] Strategic Initiatives - In response to the evolving retail landscape in mainland China, the company has closed physical stores and shifted focus towards developing its online business, which has strengthened its profitability [1]
莎莎国际盈喜后高开逾3% 预计中期净利同比上升50%-56%