Core Viewpoint - Huazhu Group's stock rose nearly 6% in early trading, reflecting positive market sentiment following the announcement of a new brand and growth strategy at the 2025 Huazhu Partners Conference [1] Company Developments - Huazhu Group launched a new brand called "All Season Grand View" during the conference, emphasizing its commitment to innovation and brand expansion [1] - The founder and chairman, Ji Qi, highlighted favorable factors for the hotel industry in China, including a large population base, significant infrastructure development, and opportunities in cultural tourism [1] Industry Outlook - According to CICC, Huazhu Group is actively pursuing brand upgrades and scale expansion, with a target of reaching 20,000 hotels by 2030 and potentially 50,000 to 60,000 in the long term [1] - The company is focusing on deepening its presence in mid-range and lower-tier cities, enhancing profitability through a franchise model [1] - CICC maintained its profit forecasts for 2025 and 2026, raising the target price to $48 due to the anticipated upward shift in industry valuations [1]
华住集团-S早盘涨近6% 华住发布全季大观品牌 机构看好公司持续推进品牌升级