Sou Hu Cai Jing·2025-11-04 02:17Core Insights - Starbucks China announced a strategic partnership with Boyu Capital to establish a joint venture for operating Starbucks' retail business in China [2][3] - Boyu will hold up to 60% equity in the joint venture, while Starbucks retains 40% and continues to own and license the brand and intellectual property [2] - The joint venture is based on an enterprise value of approximately $4 billion, excluding cash and debt, with Boyu acquiring corresponding equity [2] - The new joint venture will be headquartered in Shanghai and manage the existing 8,000 Starbucks stores in China, with a goal to expand to 20,000 stores in the future [2] - Starbucks expects the total value of its retail business in China to exceed $13 billion, comprising the value from the equity transfer to Boyu, retained equity, and ongoing licensing revenue over the next decade [2] - Since entering the Chinese market in 1999, Starbucks has grown to over 8,000 stores, with projected revenue exceeding $3.1 billion by 2025 [2] Additional Insights - The announcement resolves months of speculation regarding Starbucks' potential sale of its China business [3] - The CEO of Starbucks, Brian Niccol, emphasized that Boyu's local market expertise will significantly accelerate Starbucks' expansion in China, particularly in smaller cities and emerging regions [3]