SHEIN"自主品牌+平台"双引擎亮相广交会，超百亿加码助传统产业高质量出海

Core Insights - The 138th Canton Fair's third phase focuses on the theme of "Better Life," attracting various fashion-related businesses, including SHEIN, which is leveraging its dual-engine model of "self-owned brands + platform" to promote domestic small and medium enterprises' quality products abroad [1][2] - SHEIN's significant investment exceeding 10 billion yuan in infrastructure and continuous supplier empowerment is driving the digital and green transformation of the industry [1][9] Group 1: SHEIN's Business Model and Market Position - SHEIN is integrating "cross-border e-commerce + industrial belts," enhancing the quality and competitiveness of traditional industries, particularly in textiles, through technological upgrades and digital transformation [2][6] - The company has achieved remarkable global market performance, projected to surpass ZARA, H&M, and Uniqlo to become the third-largest fashion retailer by 2024, with a significant increase in brand recognition and user engagement [4][6] Group 2: Supply Chain and Operational Efficiency - SHEIN's innovative supply chain model reduces inventory rates to single digits by implementing "small orders and quick responses," addressing traditional pain points of high inventory and slow payment cycles [3][5] - The company has invested over 15 billion yuan in building a smart supply chain system centered in Guangzhou, which includes modern logistics and warehousing facilities to support global sales [7][9] Group 3: Sustainability and Talent Development - SHEIN is actively promoting green initiatives among suppliers, implementing over 650 energy-saving measures to reduce resource consumption and enhance operational efficiency [8][9] - The company is also focused on talent development, establishing training programs to bridge employment gaps in the garment industry and fostering a comprehensive talent cultivation system [8][9]