葵花酒业“问东方”上市发布会在京举行

Core Viewpoint - The first brand launch event for herbal liquor, "Wen Dong Fang," was held in Beijing, focusing on the health drinking topic that is of public concern [1] Industry Insights - The Chinese liquor industry is undergoing a significant transformation in consumer structure, with diversification and personalization becoming irreversible trends [2] - Innovation is emphasized as the primary driving force for development, with a call for the liquor industry to integrate innovation throughout the entire supply chain and all processes [2] Company Developments - The chairman of Kuihua Group stated the company's ambition to create a benchmark brand for new herbal health liquor in China, aiming to redefine the culture of healthy drinking [2] - "Wen Dong Fang" leverages Kuihua Group's 27 years of experience in traditional Chinese medicine and collaborates with the Food Fermentation Industrial Research Institute to ensure the product's herbal activity and health value [2]