云南路边“火烧咖啡”走红，央视也关注，有人跨2700公里打卡

Core Insights - The article highlights the rise of "fire coffee" created by a 53-year-old barista known as "Coffee Uncle" in Yunnan, which has gained significant popularity online, with over 10 million views on Douyin and coverage from major media outlets like CCTV Finance [1][3][12]. Group 1: Unique Coffee Preparation Method - "Fire coffee" is a modified version of traditional siphon coffee, utilizing a blowtorch for heating instead of the usual heat source, resulting in a visually striking preparation process [8][10]. - The preparation method allows for rapid temperature increase, enhancing the flavor profile of the coffee, which Coffee Uncle claims results in a richer taste [8][10]. Group 2: Business Model and Pricing - Coffee Uncle operates a roadside coffee stall with a casual setup, selling 600-700ml of coffee for 30 yuan, which is designed to be shared among four to five people, making it an affordable option [5][12]. - The stall has seen a surge in demand, with sales increasing from a few cups to as many as 94 cups in a single day during peak times [12]. Group 3: Broader Industry Trends - The article notes a growing trend of "street coffee" vendors who, like Coffee Uncle, are gaining popularity through unique preparation methods and authentic experiences, moving away from traditional coffee shop models [13][21]. - Other examples include a nomadic coffee vendor in Dali and a market-based coffee stall in Chengdu, both of which emphasize accessibility and community engagement over formal business structures [14][18][21].