Bei Ke Cai Jing·2025-11-04 03:24Core Insights - Starbucks has announced a strategic partnership with Boyu Capital to establish a joint venture for its retail operations in China, with Boyu holding up to 60% equity and Starbucks retaining 40% [1] - The enterprise value of the joint venture is approximately $4 billion, excluding cash and debt, and Starbucks expects the total value of its retail business in China to exceed $13 billion [1] - The joint venture aims to expand Starbucks' store count in China from 8,000 to 20,000 in the future [1] Company Strategy - The joint venture will be headquartered in Shanghai and will manage the existing Starbucks stores across China [1] - Starbucks CEO Brian Niccol emphasized that Boyu's local market expertise will accelerate Starbucks' expansion, particularly in smaller cities and emerging regions [1] - The partnership aims to enhance customer experience and employee engagement while driving growth in the Chinese market [1] Market Potential - Boyu Capital recognizes the strong brand image Starbucks has built over 26 years in China and sees opportunities for more innovative and localized experiences for Chinese consumers [1] - Starbucks' current healthy growth momentum in China is expected to be further enhanced by this collaboration, which will also create broader career development opportunities for its employees [1] - The partnership reflects Starbucks' commitment to a new phase of development in the Chinese market [1]