猝不及防！知名品牌：将关闭中国全部门店

Core Insights - Mardi Mercredi, a South Korean fashion brand, is closing all its stores in China and ceasing operations of its online mini-program as of October 31, 2023 [4][8]. Group 1: Store Closures - The brand officially entered the Chinese market in 2022 but opened its first store only in August 2023 [4]. - Currently, there are two stores in Shenzhen and one in Guangzhou that are set to close [4]. Group 2: Online Operations - The brand's official mini-program mall has announced the cessation of operations, and the membership system will also be halted [8]. - Members are required to transfer their membership levels and points to the new brands Raive and Rest&Recreation by October 31, 2023, or risk losing their status and points [8]. Group 3: Brand Strategy - The closure is attributed to "brand operation adjustments" as stated in the mini-program notification [14]. - The brand's Chinese agent, Mandoia (Shanghai) Brand Management Co., indicated that the group is focusing on new brands, including Raive and Rest&Recreation, and will allocate more resources to these new ventures [14].