Fruugo CEO亲访寻汇SUNRATE，“绿通入驻”再加码！携手赋能卖家新增长！

Core Insights - The article highlights the rapid expansion of cross-border e-commerce, particularly in Europe, where the internet penetration rate is 94% and over 25% of retail sales come from cross-border transactions [1] Group 1: Company Collaboration - Sunrate has officially partnered with Fruugo, a well-established UK e-commerce platform, to facilitate sellers' entry into the European market through the "Global Store" service [1] - The partnership aims to create an efficient pathway for sellers to achieve sustainable global growth by leveraging Fruugo's extensive reach across 45 countries, particularly in high purchasing power regions like Northern Europe [1][6] Group 2: Event Highlights - The "2025 Fruugo Platform Official Seller Conference" was held in Shenzhen, focusing on key topics such as the advantages of joining Fruugo, global market trends, product selection strategies, and comprehensive operational support [1][2] - Sunrate's booth attracted significant attention, providing customized solutions for cross-border payment challenges, which received widespread recognition from attendees [2] Group 3: Industry Insights - During a panel discussion, Sunrate representatives addressed critical issues such as ERP usage, brand registration, logistics solutions, and profit enhancement, offering practical solutions for businesses looking to expand internationally [4] - Fruugo's CEO and management team visited Sunrate for in-depth discussions on cross-border ecosystem development and regional market expansion, emphasizing the importance of collaboration for mutual growth [4][6] Group 4: Strategic Vision - Sunrate's co-founder presented the company's global strategy and local support capabilities, highlighting the establishment of local offices in various countries to enhance service efficiency for cross-border sellers [6] - Fruugo acknowledged Sunrate's compliance strength and service philosophy, sharing its strategic vision to continue expanding in the Chinese market and enhance seller growth opportunities [7]