“开板”迎客！一季到四季、小众到大众 冰雪运动边界拓展释放消费新潜力

Core Viewpoint - The winter sports season has officially begun in China, with multiple ski resorts opening for the season, leveraging the legacy of the Beijing Winter Olympics to attract visitors and enhance local ice and snow consumption [1][2]. Group 1: Ski Resort Operations - The Yunding Ski Park in Zhangjiakou officially opened on November 1, marking the start of the winter sports season, with three major ski resorts now operational in the area [1]. - The Wanlong Ski Resort, which opened in late October, has already seen significant visitor traffic, averaging over 3,000 visitors per day on weekends [2]. - A total of nine large ski resorts are currently available in Zhangjiakou, with all expected to be operational by mid-November [2]. Group 2: Regional Developments - Other major ice and snow destinations in China, such as Xinjiang, Jilin, and Heilongjiang, are also preparing for the winter season, with favorable temperatures for outdoor skiing [3][5]. - The Keketohai International Ski Resort in Xinjiang was the first large outdoor ski resort to open for the new season, showing a steady increase in visitor numbers since mid-October [5]. - Ski resorts in Jilin and Heilongjiang are ramping up snow-making efforts, aiming for full operational status by mid-November [7]. Group 3: Consumer Engagement and Promotions - Jilin plans to invest at least 30 million yuan in ice and snow consumption vouchers to stimulate local tourism and consumption [9]. - In Xinjiang, various promotional policies, such as free access for locals and discounted entry for tourists, are being implemented to attract more visitors [9]. Group 4: Expanding Ice and Snow Sports - Indoor ski facilities and dry snow options in southern regions are expanding the boundaries of ice and snow sports beyond winter [10]. - The Qianhai Ice and Snow World in Shenzhen, the largest indoor ski resort globally, has been attracting an average of 5,000 visitors daily since its opening in late September [12]. - The Jianfeng Dry Snow Resort in Chengdu is utilizing proprietary technology to enable year-round outdoor ice and snow activities, appealing to both professional athletes and amateur enthusiasts [12].