饿了么App最新内测版本已更名为“淘宝闪购”：正处于灰度测试阶段

Core Insights - The latest internal test version of the Ele.me app has been renamed to "Taobao Flash Purchase," with the version number updated to 12.0.1 [1] - The rebranding is part of Alibaba Group's strategy to integrate its instant retail operations, aiming to strengthen "Taobao Flash Purchase" as a unified brand [1] - The integration transforms Ele.me from an independent food delivery platform into the fulfillment infrastructure for instant retail, collaborating with Taobao to achieve the goal of "30-minute delivery for everything" [1] Summary by Categories Product Development - "Taobao Flash Purchase" is currently in a gray testing phase, available to select users for experiencing food delivery and daily necessities instant delivery services [1] - The new slogan for "Taobao Flash Purchase" is "Order food with confidence, enjoy timely delivery" [1] Strategic Integration - The integration is seen as a response to competition from Meituan and JD.com in the instant retail sector, focusing on resource consolidation and brand unification to enhance delivery efficiency and user experience [1] - Ele.me's delivery capacity now fully supports Taobao Flash Purchase orders, covering a wider range of product categories [1] Market Positioning - Taobao Flash Purchase is an upgraded brand of Taobao's "Hourly Delivery," launched on April 30, 2025, with Ele.me providing supply, delivery capacity, and technical support [1] - This year marks the first Double 11 event for Taobao Flash Purchase, indicating its strategic importance in Alibaba's retail calendar [1]