在京湘菜馆接近5000家，北京湘菜名企消费促进周启动

Core Insights - The "New Quality Hunan Cuisine: Taste of China" event was held, highlighting the growth and promotion of Hunan cuisine, with over 120,000 Hunan restaurants nationwide and nearly 5,000 in Beijing, generating an annual output value exceeding 40 billion yuan [1][2] - The Hunan cuisine industry chain has surpassed an annual output value of 600 billion yuan, ranking high among national cuisines in market share [1][2] - Hunan cuisine has become a focal point in the Chinese dining sector, with a market size growth of approximately 8.9% year-on-year in 2024, outpacing the overall growth of Chinese dining at 5.8% [2] Industry Overview - The number of Hunan restaurants has been increasing annually, with a notable rise in popularity for dishes like spicy stir-fried pork, which have become staples in various restaurant menus [2] - Hunan cuisine's market share in Chinese dining has steadily increased from 9.1% in 2018 to 10.2% in 2023, indicating a growing acceptance and demand for this cuisine [2] - Several Hunan cuisine brands are expanding beyond Hunan, opening stores in major urban centers, with Fei Dazhu having over 200 direct-operated stores nationwide and plans for further openings [2] Competitive Landscape - The increase in Hunan restaurants has led to intensified competition, particularly in cities like Beijing, where multiple popular brands are competing closely [2] - Industry experts anticipate a "price war" among Hunan cuisine brands due to heightened competition, emphasizing the need for innovation in dishes and refined operational strategies to stand out [2]