Ge Long Hui·2025-11-04 08:11Core Viewpoint - The report from Dongfang Securities indicates that Southern Media's core business in educational materials and auxiliary products is stable and has a high defensive quality, with a significant increase in R&D investment this year, reflecting a positive and determined attitude towards AI development in education products [1] Financial Performance - In Q3 2025, the company's net profit attributable to shareholders reached 400 million yuan, representing a year-on-year increase of 74% [1] - As of Q3 2025, the company holds cash and trading financial assets amounting to 3 billion yuan, indicating a strong cash position [1] Valuation and Rating - Based on comparable company valuations, a target price of 17.64 yuan is set, corresponding to a 2025 P/E adjusted average of 14 times, maintaining a "Buy" rating [1]