鸣鸣很忙也要赴港上市了，但它还有很多隐忧！

Core Viewpoint - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. (Mingming Hen Mang) has submitted an updated prospectus to the Hong Kong Stock Exchange, aiming for an IPO after a rapid growth trajectory in the snack retail sector, achieving significant revenue and GMV increases in a short period [2][7]. Group 1: Company Overview - Mingming Hen Mang was formed by the merger of Snack Hen Mang and Zhao Yiming Snacks, with the merger completed in November 2023, maintaining independent brand operations [3]. - The company has rapidly expanded its store count to approximately 6,500 after the merger, with plans to reach 14,394 stores by the end of 2024 and 16,783 stores by June 30, 2025, covering 28 provinces and 1,327 counties [5][7]. Group 2: Financial Performance - As of June 30, 2025, Mingming Hen Mang reported a GMV of 411 billion RMB for the first half of the year, with a year-on-year revenue increase of 86.9% [2][7]. - The company is recognized as the largest chain retailer in China by GMV in the leisure food and beverage sector, ranking among the top ten chain retailers in China for 2024 [7]. Group 3: Supply Chain and Operational Efficiency - The company has established direct supply relationships with over 2,300 upstream manufacturers, enhancing supply chain efficiency by bypassing intermediaries [5]. - With a network of 36 modern logistics warehouses, Mingming Hen Mang can achieve 24-hour delivery to stores, supporting the replenishment needs of over 14,000 locations [5]. Group 4: Market Position and Challenges - The rapid expansion and low pricing strategy have drawn comparisons to the successful brand Mixue Ice City in the snack sector [5]. - However, concerns have been raised regarding the sustainability of this growth model, with experts questioning the long-term viability due to potential quality issues and market saturation [11][12].