海尔空调每一次发明，都是行业“风口”

Core Insights - Haier Air Conditioning has launched the "Mai Lang Comfortable Wind" series, which utilizes UWB human perception radar technology to enhance user comfort by automatically adjusting airflow based on breathing detection [1][3][6] - The company has a history of innovation, having led three significant industry transformations over the past 40 years, including the introduction of the first split air conditioner in China and the first variable frequency air conditioner [3][6] - Haier's focus on user needs drives its technological advancements, ensuring that innovations address real consumer pain points rather than being technology for technology's sake [6][7] Industry Position - Haier Air Conditioning has sold over 100,000 self-cleaning air conditioners in Thailand and has developed generator-specific air conditioners for regions with low electricity coverage, demonstrating its adaptability to local markets [6] - The company has achieved a 31% year-on-year growth in sales across all channels in the first three quarters, with significant market shares on platforms like Douyin and Pinduoduo [10] - Haier's commitment to user-centric innovation has positioned it as a leader in the air conditioning industry, consistently creating new "wind" or trends that competitors follow [3][10] Technological Advancements - The latest "Mai Lang Comfortable Wind" series features technology that can detect breathing and adjust airflow accordingly, marking a significant breakthrough in smart sensing technology [3][7] - Haier holds 5,300 invention patents and has established three world-class lighthouse factories, underscoring its strong technological foundation [7] - The integration of precise sensing with user comfort in the new product line exemplifies Haier's ability to translate research into practical consumer solutions [7][10] Market Performance - The successful launch of the "Mai Lang Comfortable Wind" series led to it topping sales charts within half an hour of its debut during the Double Eleven shopping festival [3][10] - Haier's sales growth reflects a strong alignment with its philosophy of "technology serving people," which resonates with consumers and drives market share [10] - The company's innovative approach not only enhances its market position but also contributes to the overall advancement of the air conditioning industry [10]