康坦e购正式启航：三方联动，打造全球跨境数字贸易新引擎

Core Viewpoint - The launch of the integrated cross-border e-commerce platform "Kantan EGO" marks a significant step in the globalization of e-commerce, showcasing a collaboration between the US, France, and China, and indicating a new era of digitalization in China's cross-border e-commerce ecosystem [1][9]. Group 1: Platform Overview - Kantan EGO is established with funding from Zalemark, operational support from Cdiscount, and local implementation by Hainan Kantan E-commerce Group, creating a strategic synergy of capital, technology, and market [3][5]. - The platform focuses on a dual-circulation strategy of "selling Chinese products globally and buying global goods in China," aiming to reshape the global consumption chain [3][10]. Group 2: Key Features and Functions - The platform integrates a "global warehouse + local store + overseas warehouse" model, providing comprehensive services including procurement, intelligent distribution, payment settlement, logistics fulfillment, and brand promotion [3][4]. - It offers low-threshold access for Chinese businesses to enter overseas markets, addressing settlement, fulfillment, and tax compliance issues, while also supporting foreign brands entering the Chinese market [5][10]. Group 3: Innovation and Sustainability - Kantan EGO emphasizes digital technology as a core driver, advancing a fully digital supply chain that includes intelligent management from procurement to logistics [7]. - The platform collaborates with DHL to promote a green supply chain and low-carbon logistics initiatives, enhancing its social responsibility in the cross-border e-commerce ecosystem [7]. Group 4: Strategic Goals - The strategic blueprint aims to establish Kantan EGO as a global digital trade hub, with plans to expand into Southeast Asia, the Middle East, Europe, and the Americas [10]. - The platform seeks to support small and medium-sized enterprises and entrepreneurs, fostering a new model where "everyone can engage in cross-border trade" [10][11].