Midea Group(SZ:000333) Zhong Guo Jing Ji Wang·2025-11-04 09:19Core Viewpoint - Midea's air conditioning systems are recognized for their advanced technology and reliability, making them a preferred choice for major sporting events and global markets, showcasing the strength of Chinese manufacturing and innovation [1][7][12]. Group 1: Technological Advancements - Midea has established "competition-level standards" for air conditioning systems, ensuring precise temperature control and energy efficiency, which are critical for large-scale sports events [3]. - The company has invested over 18 billion yuan in R&D over the past five years, resulting in 38 global R&D centers and over 25,000 authorized patents, emphasizing its commitment to innovation [5]. - Midea's air conditioning systems feature advanced technologies such as "no-wind" and "full air" designs, enhancing user comfort and addressing specific needs [10]. Group 2: Market Position and Performance - Midea holds a 27.5% global market share in air conditioning, with annual sales exceeding 71 million units, making it the leading brand worldwide [7]. - The company has achieved significant sales success during major shopping events, reflecting consumer trust and preference for its products [9][10]. Group 3: Commitment to User Experience - Midea's focus on user-centered design is evident in its development of products that cater to diverse consumer needs, ensuring comfort and reliability [5][12]. - The company boasts a robust service network with over 190,000 certified engineers and 6,000 service points nationwide, promising rapid response and comprehensive support [10].