寰宇共此芳醇，五粮液的APEC“新酿”与和美“远香”

Core Viewpoint - Wuliangye is leveraging its participation in the APEC summit to promote its brand and the "Harmony and Beauty" philosophy, aiming to enhance its global presence and appeal to younger consumers [3][10]. Group 1: APEC Participation - Wuliangye is a platinum sponsor and designated liquor partner for the 2025 APEC Business Leaders Summit, marking its seventh appearance at this international event [3][5]. - The company emphasizes its commitment to sustainability and cultural heritage, showcasing its ancient fermentation techniques and ecological practices [5][10]. Group 2: Cultural Engagement - The "Five Senses Micro-Intoxication" event held in Seoul aimed to engage younger audiences, transforming perceptions of Chinese liquor from traditional to modern and stylish [7][9]. - Wuliangye has initiated the "Harmony Global Tour," reaching 18 countries to promote cultural exchange and adapt to local consumption habits [9][10]. Group 3: Market Strategy - The company is conducting market research in key Korean retail channels, including duty-free shops, to better integrate into the local market [10][12]. - A promotional campaign tied to the APEC summit is running from October 15 to November 14, offering gifts with purchases to enhance brand visibility [12].