抖音电商处置1.3万虚假发货商家

Core Viewpoint - Douyin E-commerce is enhancing its governance against fraudulent shipping practices, including false deliveries and empty packages, to protect consumers and maintain platform integrity [1] Group 1: Governance Measures - Douyin E-commerce has initiated a special governance program targeting fraudulent shipping behaviors, including sending false goods and creating fake tracking numbers [1] - The platform has implemented strict penalties for violating orders, influencers, and merchants, which include suspension of settlements, business rectification, and expulsion [1] Group 2: Impact and Results - Since the launch of the special governance program in September, Douyin E-commerce has addressed 13,000 cases of non-compliant merchants [1] - The platform has directly expelled or suspended 4,200 non-compliant merchants as part of its enforcement actions [1]