优衣库2025财年全球业绩再创新高，中国市场迎来战略调整

Core Insights - Fast Retailing's latest financial report indicates a 9.6% year-on-year increase in sales for FY2025, reaching 3.4 trillion yen, and a 12.6% increase in operating profit to 564.2 billion yen, marking the fourth consecutive year of record highs [1][2] - The North American market saw revenue growth exceeding 24%, while the European market experienced over 33% growth [1][2] - The report highlights strategic adjustments in the Chinese market, with a year-on-year business profit growth of 11% in Q4 due to improved gross profit and reduced operating expenses [1][6] Financial Performance - Total revenue for FY2025 reached 3.4 trillion yen, with net profit attributable to shareholders increasing by 16.4% to 433 billion yen [2] - The gross profit margin was 53.8%, with a slight decrease of 0.1 percentage points compared to the previous year [3] - Operating profit for FY2025 was 564.2 billion yen, reflecting a 12.6% increase [3] Market Performance - Uniqlo contributed approximately 86.4% of the group's total revenue, amounting to 2.9 trillion yen, with domestic sales in Japan surpassing 1 trillion yen for the first time, growing by 10.1% [4] - Overseas sales also reached a record high, increasing by 11.6% to 1.91 trillion yen, accounting for over 55% of Uniqlo's total revenue [5] - North American revenue was 271.1 billion yen, up 24.5%, while European revenue was 369.5 billion yen, up 33.6% [5] Strategic Adjustments in China - The Chinese market is facing competitive pressures, but Uniqlo's fundamental position remains resilient despite challenges from local brands and online alternatives [6][9] - The company is actively pursuing strategic adjustments across various dimensions, including product innovation and online presence, with Q4 showing positive results in business profit growth [6][9] - Uniqlo's membership base in China reached approximately 13.5 million, with over 40% of members aged 18 to 29, indicating strong brand appeal among younger consumers [9] Store and Product Strategy - Uniqlo is shifting focus from quantity growth to enhancing individual store quality, emphasizing localized operations and consumer experience [7] - The company has opened flagship stores in cities like Changsha and Chengdu, integrating local cultural elements into their offerings [7] - The online strategy is accelerating, with the launch of a mini-program on JD.com, resulting in a significant increase in online customer engagement [9]