Workflow
快递物流企业筑牢“双11”履约保障网
Zhong Guo Qi Che Bao Wang·2025-11-04 11:37

Core Insights - The logistics industry is entering a busy period with the launch of "Double 11" promotions by major e-commerce platforms, marking a shift towards proactive strategies and high-quality development [2][3] Group 1: Multi-Dimensional Layout for Peak Logistics - Major e-commerce platforms have extended their promotional periods, with Tmall starting pre-sales on October 15 for 26 days and Douyin e-commerce beginning on September 16 for 57 days [3] - JD Logistics has enhanced its road transport scheduling and established a flexible capacity reserve mechanism, reducing delivery times by 63% for remote areas [3] - Deppon Express has expanded its capacity through partnerships and optimized routing, while also increasing night shifts to ensure efficient transportation of large items [3][4] Group 2: Technological Empowerment and Smart Transformation - The logistics sector is increasingly integrating AI, big data, and IoT technologies to enhance efficiency and customer experience [6][8] - Companies like JD Logistics and SF Express are utilizing advanced predictive models and intelligent resource allocation to optimize operations [7] - The deployment of autonomous delivery vehicles and drones is addressing last-mile delivery challenges, significantly reducing the burden on human couriers [7][8] Group 3: Value Competition and Service Quality Enhancement - The competition in the logistics industry has shifted from price wars to value wars, focusing on service quality and customer experience [10][11] - Data indicates that logistics capabilities are becoming a core competitive advantage for brands and platforms, with consumers willing to pay for efficient delivery experiences [10] - The industry's mission is evolving from merely delivering packages to providing integrated logistics solutions, emphasizing service quality and operational efficiency [10][11]