Toyota Powers Possibility at SEMA 2025

Core Message - Toyota emphasizes a multi-pathway future of mobility at the 2025 SEMA Show, showcasing a diverse lineup of powertrain technologies including gasoline, hybrid, battery-electric, and hydrogen fuel cell vehicles, under the theme "Powered by Possibility" [2][4]. Group 1: Showcase Highlights - The "Powertrain Paddock" at Toyota's booth features specialty build vehicles and accessories, illustrating the company's belief that no single solution fits every customer or journey [3][4]. - Key concepts include the bZ Time Attack Concept, designed for high-performance electric racing, and the Tacoma H2-Overlander Concept, which combines hydrogen power with off-road capabilities [5][6]. - The Turbo Trail Cruiser revives the classic Land Cruiser FJ60 with modern twin-turbo V6 power, enhancing performance while preserving its heritage [7]. - The Corolla Cross Nasu Edition transforms the Corolla Cross into a rugged lifestyle crossover, while the Camry GT-S Concept explores performance enhancements for the modern Camry [8][9]. Group 2: Innovative Concepts - The Scion 01 Concept is a new off-road vehicle designed for adventure enthusiasts, showcasing Toyota's commitment to pushing boundaries in off-road innovation [10][11]. - The RAV4 GR Sport PHEV features a prototype body kit that enhances its sporty character, previewing potential future styling inspired by Toyota Gazoo Racing [12]. - Genuine Toyota, TRD, and AAP parts and accessories are highlighted, showcasing how they enhance performance and personalization across various Toyota models [13]. Group 3: Company Commitment - Toyota has been a significant player in the U.S. automotive market for nearly 70 years, focusing on sustainable mobility through its brands and dealership network [15]. - The company employs approximately 48,000 people in the U.S. and has produced over 35 million vehicles at its manufacturing plants [16]. - Through the Driving Possibilities initiative, Toyota is committed to creating innovative educational programs in underserved communities near its U.S. operations [17].