徐州“海鸥”再展翅 经典品牌新出发

Core Viewpoint - Xuzhou Seagull Group has officially restarted the market sales and brand operation of "Seagull" personal care products, marking a significant step in the brand's innovation and development in the new era [1][3] Group 1 - Xuzhou Seagull Group is actively engaged in market-oriented transformation, embedding market awareness and value creation into every operational aspect [3] - The brand "Seagull" was once a household name in China, known for its quality and affordability, but faded from mainstream visibility due to changing consumer environments [3] - The recent relaunch is not merely a product comeback but a systematic brand reconstruction and market expansion driven by market-oriented transformation [3] Group 2 - To quickly respond to market demands, Xuzhou Seagull Group has enhanced employee market awareness through training and incentives, breaking down departmental barriers to form cross-functional sales teams [3] - The company focuses on key customer engagement and multi-channel development, collaborating with large enterprise procurement platforms for long-term orders and expanding group purchasing business [3] - As a result of new channel development, "Seagull" personal care products have achieved an order volume of approximately 2.77 tons [3] Group 3 - With a strong brand heritage, high product quality, flexible market strategies, and collective efforts from all employees, "Seagull" aims to navigate market challenges and achieve greater heights [3]