广州暖冬消费季，打造最长冬春消费链

Core Viewpoint - Guangzhou is launching a "Warm Winter Consumption Season" from November to March, integrating major events like the National Games and the Spring Festival to stimulate city-wide consumption [2] Group 1: Event Integration and Consumer Engagement - The consumption season will be divided into three phases: "Vibrant Guangzhou," "Trendy Guangzhou," and "Festive Guangzhou," covering nearly half a year of consumer activities [2] - The city plans to leverage the National Games to transform "sports enthusiasm" into "consumption enthusiasm," connecting various consumption scenarios including sports events, cultural tourism, and dining [3] - Guangzhou will host themed events such as a "National Games Sports Consumption Carnival" and "Guangzhou Sports Consumption Season," engaging all 11 districts with unique sports activities [3] Group 2: Fashion and Cultural Events - Guangzhou will hold major fashion events like the Fashion Industry Conference and Guangzhou Design Week, attracting over 300 fashion institutions and 1,000 brands to showcase new trends [4] - The city aims to enhance the festive atmosphere with activities like the "Flower Street" for the New Year, integrating various consumption experiences [5] Group 3: Innovative Consumption Experiences - The consumption season will introduce new consumption models such as "Cruise + Consumption" and "IP + Consumption," creating immersive experiences for visitors [7] - Events like the China Cruise Industry Development Conference will feature cultural heritage themes, while major shopping areas will host interactive experiences with popular IPs [7] Group 4: Culinary and Health Initiatives - Guangzhou will launch a series of food festivals and health-related events, including a "Healthy Guangzhou Weight Loss Competition," to promote a healthy lifestyle [8] - The city is enhancing its cross-border payment services to improve the shopping experience for foreign visitors, including a 240-hour visa-free transit policy [9] Group 5: Policy and Incentives - The local government is implementing a "policy + scenario + service" model to boost Guangzhou's appeal as an international consumption center, offering discounts and tax refund services to attract consumers [9]