Core Viewpoint - The company, YingShi Innovation, reported a significant revenue increase of 90% in Q3 despite facing aggressive price competition from competitors like DJI, which is entering the panoramic camera market with a price-cutting strategy [1][2]. Group 1: Financial Performance - In Q3, the company's revenue reached 2.94 billion yuan, marking a year-on-year growth of 92.64% [2]. - Cumulatively, the revenue for the first three quarters amounted to 6.61 billion yuan, reflecting a year-on-year increase of 67.18% [2]. Group 2: Market Competition - The company acknowledged that aggressive pricing strategies from competitors could expand the market, but emphasized its unique hardware and software advantages as key factors for consumer choice [1]. - The entry of DJI into the panoramic camera market has intensified price competition, which is a common strategy for DJI, previously validated in the drone sector [1]. Group 3: Product Positioning - YingShi Innovation highlighted its differentiated offerings, such as interchangeable lens hardware design and exclusive software features like panoramic cloud storage and AI automatic editing, as core competitive advantages [1]. - The company has achieved strong sales performance in key categories like action cameras and panoramic cameras, outperforming competitors in recent sales rankings [2].
影石大疆价格战，最新回应！