2 1 Shi Ji Jing Ji Bao Dao·2025-11-04 12:53Core Insights - The article discusses the strategic developments in the instant retail sector, particularly focusing on the launch of Taobao's new convenience store brand and the competitive dynamics with Meituan's flash purchase service [1][2]. Group 1: Market Dynamics - Taobao's flash purchase service has seen explosive growth, with peak daily orders reaching 120 million in August and a 200% increase in monthly active buyers compared to April [2]. - The convenience store model aims to address the growing consumer demand for 24-hour service, with one-third of convenience stores on the platform providing such services, reflecting a 50% year-on-year growth [2]. - The competition between Taobao and Meituan has intensified, with both platforms expanding their supply chain infrastructure to enhance service capabilities [1][6]. Group 2: Business Model and Strategy - Taobao's convenience store operates on a brand authorization model, allowing high-quality merchants to use the brand without the platform opening stores or warehouses [2][3]. - The company plans to invest 2 billion yuan in the next year to support the construction of quality warehouses, upgrade product quality, and enhance logistics capabilities [3]. - The focus is on breaking the traditional retail model by integrating supply, warehousing, logistics, and payment into a single "station" [1][6]. Group 3: Challenges and Opportunities - The industry faces challenges such as product homogeneity and low brand recognition, which hinder service quality improvement [2][7]. - The need for digital upgrades and enhanced operational efficiency is critical for merchants to compete effectively in the evolving market [7]. - The article highlights the importance of local data insights for brands to connect with younger consumers and meet their evolving shopping preferences [7].