苹果中国区收紧渠道 ：严禁线下经销商线上售产品 防止打乱价格体系

Core Insights - Apple has tightened its distribution channels in China, prohibiting offline authorized dealers from collaborating with any e-commerce platforms to prevent disruption of its pricing system [2] Group 1: Company Actions - Apple has issued a notice to authorized dealers in China, mandating that they must not engage in product display, promotion, or sales on e-commerce, social media, or live streaming platforms [2] - The enforcement of these regulations is aimed at maintaining a consistent pricing structure across its distribution channels [2] Group 2: Industry Impact - The recent move reflects Apple's ongoing strategy to control its pricing and distribution, which has been a concern in the competitive electronics market [2] - This action may impact the sales strategies of authorized dealers, limiting their ability to reach customers through popular online platforms [2]