广交会斩获256.5亿美元意向订单，企业与客商相约“工厂见”

Core Insights - The 138th China Import and Export Fair (Canton Fair) concluded with impressive results, attracting over 310,000 foreign buyers from 223 countries and regions, marking a 7.5% increase from the previous session, and achieving a record high [1] - The fair generated an intended export transaction volume of $25.65 billion, with over 60% of the transactions involving countries participating in the Belt and Road Initiative [1] - Major cities like Dongguan and Tianjin reported significant intended orders, with Dongguan's delegation achieving $530 million in intended transactions, a 15.2% increase from the last session [1][7] Trade Performance - The fair showcased a strong performance in foreign trade, with companies focusing on technological and brand innovation to adapt to changing market conditions [1] - Guangdong's trade data indicated that in the first three quarters of 2025, China's total import and export volume reached 33.61 trillion yuan, a 4% year-on-year increase, with exports growing by 7.1% [5] Market Trends - The demand for foreign trade is expected to stabilize as the fourth quarter approaches, aided by renewed dialogue on Sino-US trade issues, with projections of over 5% growth in China's total import and export volume for 2025 [2] - Companies are increasingly targeting new markets, with a focus on Southeast Asia and the Middle East, reflecting a diversification in global market strategies [8] Innovation and Product Development - Companies like Guangdong Lingdu Intelligent Technology successfully secured over $1 million in orders by leveraging unique technological advantages in high-risk operational scenarios [6] - The fair highlighted the importance of product innovation, with many exhibitors reporting strong interest in new product lines, such as smart health and wellness products [4][8] Future Outlook - Many companies anticipate stable revenue growth for the year, with expectations of maintaining overseas market revenue levels compared to the previous year, driven by new customer engagements from the fair [9][10] - The Canton Fair serves not only as a trading platform but also as a hub for information exchange, prompting companies to adjust their market strategies based on insights gained during the event [7]