MAIXINLIN(SH:688685) Hua Er Jie Jian Wen·2025-11-04 13:19Core Viewpoint - The price competition initiated by DJI in the panoramic camera market is seen as a way to expand the market and enhance industry growth, according to Liu Jingkang, Chairman of Yingshi Innovation [1]. Group 1: Market Competition - DJI launched its first panoramic camera, Osmo 360, on July 31, priced from 2999 yuan, featuring native 8K panoramic video and 120 minutes of battery life in long-lasting mode [1]. - In October, DJI initiated a promotional campaign for Double 11, significantly reducing prices on various products, including a 700 yuan discount on Osmo Pocket 3 and up to 1478 yuan off the Mini 4 PRO drone [1][2]. - DJI stated that the price adjustments were part of a regular promotional strategy for Double 11, aimed at helping consumers plan their purchases [2]. Group 2: Yingshi Innovation's Strategy - Yingshi Innovation entered the drone market on July 28, planning to launch the world's first panoramic drone, with the decision made five years ago based on unmet customer needs and market growth potential [2]. - The company reported a significant revenue growth from 20.41 billion yuan in 2022 to an expected 55.74 billion yuan in 2024, with a compound annual growth rate of 65.25% [3]. - In the latest Q3 report, Yingshi Innovation achieved a revenue of 29.40 billion yuan, a year-on-year increase of 92.64%, but the net profit decreased by 15.90% due to increased investments in strategic projects like custom chips [3].