珀莱雅：公司各品牌开展多样化的品牌及产品营销活动

Core Insights - The company, Proya, is actively engaging in diverse marketing strategies to enhance brand awareness and product strength, particularly around key events and promotions [2] Group 1 - Proya is leveraging various marketing forms, including celebrity endorsements and event marketing, to promote its brands and products [2] - The company is aligning its marketing efforts with product updates and seasonal events to maximize impact [2] - The focus is on deepening brand perception and reinforcing both brand and product capabilities [2]