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财经观察丨星巴克中国易主,目标开店2万家!新“掌门”什么来头?会否参与价格战?
Sou Hu Cai Jing·2025-11-04 14:11

Core Insights - Starbucks has entered a strategic partnership with Chinese alternative asset management firm Boyu Capital to establish a joint venture for its retail operations in China, with Boyu investing approximately $4 billion for up to 60% ownership [1][3] - The valuation of Starbucks' retail business in China is expected to exceed $13 billion, which includes the transaction proceeds, the remaining 40% equity, and the anticipated value of licensing fees over the next decade [3][11] Group 1: Partnership Details - The joint venture will be headquartered in Shanghai and aims to expand Starbucks' store count in China from 8,000 to 20,000 [3][11] - Starbucks retains 40% equity in the joint venture and will continue to own and license the Starbucks brand and intellectual property [1][3] - The partnership is seen as a new chapter for Starbucks in China after 26 years of operations, leveraging Boyu's local market expertise to accelerate growth, especially in smaller cities and emerging regions [3][5] Group 2: Financial Performance - In the fourth fiscal quarter ending September, Starbucks reported revenues of $9.57 billion, exceeding analyst expectations of $9.34 billion, but earnings per share of $0.52 fell short of the expected $0.56 [6][8] - The company's operating margin dropped to 2.9% from 14.4% year-over-year, indicating challenges in profitability [6][8] - Comparable sales in China grew by 2%, marking a recovery after previous declines, while comparable sales in the U.S. remained flat [8][11] Group 3: Market Context - The global price of Arabica coffee beans has risen over 20% this year, with a projected increase of 70% in 2024, posing cost challenges for Starbucks [8] - The competitive landscape in China's coffee market is intensifying, with local brands like Luckin Coffee exerting pressure, prompting Starbucks to consider selling part of its Chinese operations [8][12] - Starbucks' strategic move to partner with Boyu Capital reflects a broader trend of foreign brands seeking local partnerships to enhance market penetration and operational efficiency in China [12][13]