Core Viewpoint - Shenzhen is launching over 500 promotional consumption activities as part of the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season, aiming to enhance consumer experience and stimulate economic growth [1][4]. Group 1: Event Overview - The consumption season will integrate Shenzhen's unique winter advantages and quality cultural tourism resources, offering themed activities monthly and weekly [1][3]. - Activities will include sports events related to the "15th National Games" and various community sports activities [1][3]. Group 2: Technological and Cultural Integration - The event will feature technology innovations, including demonstrations of electric vertical takeoff and landing vehicles, and establish new product experience zones in collaboration with local tech companies [3][4]. - Cultural experiences will be highlighted through events like "Han and Tang Carnival" and intangible cultural heritage workshops, promoting cultural confidence [3][4]. Group 3: Economic Development Initiatives - Shenzhen plans to enhance its first-release economy by introducing measures to attract brands to open flagship stores and launch new products [4]. - The city aims to innovate consumption formats by promoting new business models such as "AI + consumption" and digital cultural tourism [4]. Group 4: Consumer Experience Optimization - The city will leverage the upcoming APEC meeting to implement new duty-free policies and improve the inbound consumer experience [4][5]. - Shenzhen's retail sales reached 756.08 billion yuan from January to September this year, reflecting a 3.6% year-on-year growth, emphasizing its role as a major consumption city [4]. Group 5: New Landmarks and Marketing Strategies - New cultural and tourism landmarks, such as the world's largest indoor ski resort and the largest outdoor water stage, have opened, enriching the consumer landscape [5]. - The city plans to enhance its marketing efforts in conjunction with the APEC meeting to promote Shenzhen on a national and global scale [5].
超500场促消费活动！深圳跨年消费季启动
Sou Hu Cai Jing·2025-11-04 15:14