'KPop Demon Hunters' is boosting more than just Netflix: Korean music, politics ride the craze

Core Insights - The "KPop Demon Hunters" film has become a significant cultural phenomenon, driving interest in K-pop and contributing to the $10 billion K-pop music industry [2][3] - Netflix reported that "KPop Demon Hunters" is the most popular film on its platform, surpassing 325 million views by October [2] - The collaboration between Netflix and Everland amusement park has created a themed zone to enhance the film's popularity and engage fans [1] Industry Impact - The success of "KPop Demon Hunters" is boosting the K-pop industry, which has evolved from a regional to a global phenomenon, with artists like PSY and BTS achieving remarkable streaming numbers [3][4] - The film's popularity has led to limited theatrical screenings and merchandise deals with major toy companies like Hasbro and Mattel, indicating a strategic move to capitalize on its success [3] - K-pop acts have consistently broken records, with BTS' "Dynamite" exceeding 2 billion streams and BLACKPINK's 2023 tour being the highest-grossing by a female group [4]