6 questions with Barclays’ US CMO

Core Insights - Barclays has successfully leveraged a partnership model in the U.S. credit card market, collaborating with major brands to become one of the largest credit card issuers in the country [1][2] - As of 2024, Barclays has 20 million customers and approximately $32 billion in ending net receivables, recently becoming General Motors' card issuer [2] Partnership Model - The partnership model is crucial for Barclays, allowing the bank to offer co-branded credit cards with leading brands in travel and hospitality, enhancing customer loyalty and engagement [4][6] - Barclays focuses on a balanced portfolio of partners across various sectors, including travel, hospitality, and retail, to ensure strategic diversity [6] Customer Engagement - Barclays aims to deepen customer engagement by providing timely and relevant offers based on customer relationships with partner brands, enhancing the overall shopping experience [7] - The bank emphasizes the importance of a seamless digital ecosystem, ensuring that customers can easily access rewards and make payments [5]