6 questions with Barclays’ US CMO

This story was originally published on Banking Dive. To receive daily news and insights, subscribe to our free daily Banking Dive newsletter. When Barclays entered the U.S. credit card market by acquisition 21 years ago, it saw the partnership model as a competitive edge. Now, the British bank's U.S. outpost has used that partnership model – with big brands like Gap, Wyndham and JetBlue – to grow into one of the largest credit card issuers in the country. Barclays counted 20 million customers and roughly $ ...