Amazon(US:AMZN) Youtubeยท2025-11-04 20:07Core Viewpoint - A legal conflict is emerging between Amazon and the AI startup Perplexity, with Amazon sending a cease and desist letter to Perplexity regarding its AI-powered web browser and shopping capabilities [1][2]. Group 1: Legal Actions - Amazon is attempting to block Perplexity from allowing users to shop on its platform using AI agents [2]. - Perplexity has accused Amazon of "litigious bullying" to restrict user choice, asserting that AI agents are extensions of the user and do not scrape content [3]. Group 2: Company Responses - Perplexity claims that its tools operate solely on behalf of users and argues against big tech controlling online shopping experiences [3]. - The conflict arises as Amazon promotes its own AI assistant, Rufus, which was highlighted during its recent earnings call [4]. Group 3: Industry Context - The situation is further complicated by Google's recent introduction of AI agents in its Chrome browser, which could also facilitate shopping on Amazon [4].