西班牙伊比利亚火腿受到越来越多中国消费者青睐——进博会，让“火腿之都”更红火（进博会故事）

Core Insights - Iberian ham has become a "star product" at the China International Import Expo (CIIE), significantly increasing its presence on Chinese consumers' tables since its first participation in 2018 [1][3] - The town of Guijoro, which produces about 60% of Spain's Iberian ham, is experiencing growth due to the demand from the Chinese market [1][3] Group 1: Market Expansion - The participation in CIIE has accelerated the entry of Iberian ham into the Chinese market, with initial sales exceeding expectations, leading to increased interest from Spanish ham producers [3][4] - The Spanish government signed an agreement to allow the export of bone-in ham to China shortly after the first CIIE, creating new opportunities for Iberian ham companies [4][6] Group 2: Economic Impact - The town of Guijoro has around 6,000 residents and over 120 ham companies, providing employment for more than 90% of the local population [3][5] - The export value of Spanish ham and cured shoulder products to China is projected to exceed €28 million in 2024, reflecting a growth of approximately 60% compared to five years ago [4][6] Group 3: Cultural Exchange and Quality Demand - There is a growing demand in China for high-quality products, prompting Spanish companies to focus on quality and cultural significance in their offerings [5][6] - Spanish companies are planning to conduct cultural exchange activities in China, including training professional ham slicers, to enhance their market presence [5][6]