迎接十五运会和APEC“中国年”！深圳跨年消费季启动

Core Points - The Shenzhen government is launching the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season to boost tourism and consumption in the city, coinciding with the upcoming 15th National Games and the APEC meeting next year [1][3][7] - The initiative aims to enhance city marketing globally, leveraging Shenzhen's unique characteristics and historical opportunities to attract more domestic and international visitors [3][4] Group 1: Event Overview - The consumption season will feature over 500 promotional activities, organized around four monthly themes, seven new consumption experiences, eight cultural and tourism brand IPs, and nine service facilitation measures [5][6] - Activities will include electric vertical takeoff and landing aircraft demonstrations and exclusive consumption packages for residents of Hong Kong and Macau [3][4] Group 2: Cultural Integration - The event will incorporate traditional cultural experiences, such as the "Han and Tang Carnival" and intangible cultural heritage workshops, to enhance cultural confidence and engagement [4] - Eight major cultural and tourism brand IPs will be created to foster a shared consumption experience among the public [4] Group 3: Economic Development - The Shenzhen government plans to support the launch of new consumption routes, "check-in" locations, and food maps, aiming to attract brands to open flagship stores and debut products in the city [6] - The initiative will also promote new business models, such as "AI + consumption" and digital tourism, to upgrade traditional shopping districts and create new consumer landmarks [6] Group 4: Service Enhancement - A comprehensive service guarantee system for cultural and tourism activities will be established, focusing on creating a visitor-friendly environment and promoting Shenzhen as a world-class tourist destination [7] - The city will implement tax-free policies and enhance the shopping experience for inbound tourists, including a "free half-day tour" for visitors [7]