进入无人机市场 所以被大疆“抄家”？影石董事长回应“友商”价格战

Core Viewpoint - The entry of DJI into the panoramic camera market has intensified price competition, which is seen as a way to expand the market and drive industry growth [1]. Group 1: Market Competition - DJI launched its first panoramic camera, Osmo 360, on July 31, leading to significant price reductions across its product lines during the Double 11 promotion in October [1]. - According to a report by Jiuqian, the market share of the company dropped from 85%-92% to 49% in the third quarter of 2025, while DJI captured 43% of the market [2]. - Contrarily, a report by Sullivan indicated that the company still holds a 75% global market share, while DJI has 37.1% in China and 17.1% globally [2]. Group 2: Financial Performance - The company reported a revenue of 29.40 billion yuan for the third quarter, a year-on-year increase of 92.64%, while the net profit attributable to shareholders was 2.72 billion yuan, a decrease of 15.90% [3]. - The chairman noted that significant investments in custom chips and strategic projects impacted profit margins, but excluding these factors, profit metrics showed year-on-year improvement [3]. Group 3: Product Development - The company is progressing with its drone brand, with the Antigravity panoramic drone expected to enter trial sales in certain regions by the fourth quarter of this year, although actual release dates may vary due to supply chain and market conditions [4]. - The decision to enter the drone market was based on unmet customer needs and potential market growth, which was anticipated to stimulate DJI's response in the panoramic camera sector [3]. Group 4: Stock Performance - As of November 4, the company's stock closed at 291.9 yuan per share, a slight decline of 0.58%, with a market capitalization of approximately 117.1 billion yuan [6].