Hua Xia Shi Bao·2025-11-05 00:37Core Viewpoint - The upcoming adjustment in the new energy vehicle (NEV) purchase tax policy is prompting various car manufacturers to launch subsidy programs to mitigate the impact on consumers, leading to a surge in vehicle orders before the policy change takes effect [2][3][6]. Group 1: Policy Changes - The Ministry of Finance announced that NEVs purchased between January 1, 2024, and December 31, 2025, will be exempt from purchase tax, with a maximum exemption of 30,000 yuan per vehicle. From January 1, 2026, to December 31, 2027, the tax will be halved, with a maximum reduction of 15,000 yuan per vehicle [3][4]. - The adjustment marks a shift from a "policy-driven" to a "market-driven" approach in China's NEV industry, indicating a significant transition after ten years of tax exemptions [3][8]. Group 2: Market Reactions - Car manufacturers like Xiaomi, NIO, and Li Auto are implementing "purchase tax subsidy" programs to attract consumers, offering to cover the tax difference for orders placed before November 30, 2025, if delivery occurs in 2026 [2][6]. - The introduction of these subsidy programs has led to a notable increase in consumer inquiries and orders, with a reported 35.4% rise in customer engagement in early October compared to September [7]. Group 3: Consumer Behavior - Consumers are exhibiting a "last-minute rush" mentality, with over 60% of recent orders being placed to lock in subsidies, particularly in the market segment above 300,000 yuan [5][6]. - The anticipated increase in purchase tax is influencing consumer decisions, with many opting to purchase vehicles sooner to avoid higher costs in the future [7]. Group 4: Industry Outlook - The NEV market is expected to face a significant test of market dynamics as the purchase tax exemption transitions to a reduction, highlighting the industry's resilience and adaptability [8].