从又一个新高感受进博魅力

Core Insights - The eighth China International Import Expo (CIIE) has set a new record with over 4,100 foreign enterprises participating, showcasing more than 43 million square meters of exhibition space, highlighting the event's growing global significance [3][4][7] Group 1: Event Overview - The CIIE, initiated in 2018, is the world's first national-level expo focused on imports, attracting participants from 155 countries and regions this year [3] - The cumulative intended transaction amount from the first seven CIIEs exceeded $500 billion, with around 3,000 new products, technologies, and services displayed [4][5] Group 2: Company Participation and Achievements - New Zealand's Fonterra has seen its fresh milk sales in China grow over 20 times, from 3,000 bottles per week to a peak of 80,000 bottles, attributing this success to its participation in the CIIE [4] - Schneider Electric has showcased its innovations in digital technology and ecological cooperation, emphasizing its commitment to the Chinese market [5] - Bayer announced the establishment of its first global venture capital platform in China, with a planned investment of 750 million RMB in a new health consumer goods supply center [6] Group 3: Market Trends and Opportunities - The CIIE serves as a platform for international exchanges and trade cooperation, with Norway's seafood exports to China increasing significantly, exemplified by a 116% rise in salmon exports [9] - The event has attracted six guest countries this year, including Nigeria and Sweden, which are promoting their unique products to the Chinese market [10] Group 4: Innovation and Consumer Engagement - Estee Lauder introduced innovative skin detection technology at the CIIE, showcasing over 100 new products across various categories [8] - IKEA has redefined its brand positioning in China, aiming to co-create meaningful moments with consumers through its participation in the expo [8]