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人身险渠道转型、防利差损、健康养老多线发力!
Sou Hu Cai Jing·2025-11-05 02:07

Core Insights - The insurance industry in China has solidified its position as the second-largest market globally, with continuous improvement in comprehensive strength during the "14th Five-Year Plan" period [1][2] - The life insurance sector has undergone significant changes, including reforms in personal marketing systems and the implementation of the "reporting and operation integration" policy, which has impacted new policy sales [1][2][10] Industry Performance - The original premium income of the insurance industry is projected to reach 5.7 trillion yuan in 2024, a 26% increase from 2020, maintaining over 10% of the global total premium share [2] - The industry has experienced a 61.7% increase in cumulative claims, totaling 9 trillion yuan, and total assets have surpassed 40 trillion yuan, marking a 72% increase since the end of 2020 [2] Policy and Regulatory Changes - The "14th Five-Year Plan" has seen the introduction of several key policies aimed at enhancing the insurance sector, including the promotion of personal pensions and health insurance [2][3] - The implementation of the "reporting and operation integration" policy has reduced average commission levels by 30% across the industry, although it has also created performance pressures for some channels [12] Product Innovation and Market Trends - The life insurance sector has shifted towards dividend insurance products in response to a low-interest-rate environment, with expectations that dividend insurance will account for over 50% of the industry by mid-2024 [8][12] - The health insurance market has seen significant growth, with commercial health insurance providing 1.8 trillion yuan in compensation to patients over the past five years [5] Market Dynamics - The number of personal insurance agents has decreased by over 70% from the historical peak in 2019, leading to a focus on professionalization and efficiency within the sales force [1][11] - The industry is adapting to a low-interest-rate environment, with a series of adjustments to product pricing and design to mitigate risks associated with interest rate differentials [6][7][9] Future Outlook - The insurance industry is expected to continue evolving during the "15th Five-Year Plan" period, with opportunities arising from economic growth, an aging population, and technological advancements [13]