南京优化消费环境月启动 多举措绘就消费新图景

Core Viewpoint - The launch of the "New Scene·Ning Rest Assured" initiative in Nanjing aims to optimize the consumer environment and respond to citizens' needs for a better quality of life through various consumer protection measures [1][3]. Group 1: Consumer Protection Measures - Nanjing has implemented several consumer protection initiatives, including a seven-day no-reason return policy for offline stores, cross-store return policies, and online dispute resolution mechanisms [3]. - A total of 43 brands and 1,221 stores have adopted the "cross-store" return commitment, while over 26,000 units have implemented the seven-day no-reason return policy, achieving full coverage in commercial areas and tourist attractions [3]. - The city has established 593 consumer rights protection service stations and cultivated 711 ODR enterprises to enhance consumer rights protection [3]. Group 2: Community Engagement - The initiative aims to shift the focus from government-led efforts to a community-driven approach by forming the "Nanjing Consumer Environment Observers" team, which includes diverse members such as media reporters, retired officials, and university students [3][4]. - The responsibilities of the observers include collecting real feedback from consumer experiences, supervising food and drug safety, and promoting quality merchant cases to spread the "Ning Rest Assured" concept [4]. Group 3: Future Directions - The 2025 Excellent Case Collection activity has been launched, focusing on new directions in Nanjing's consumption, such as first-store economy, service innovation, sustainable practices, and regulatory innovations in dispute resolution [4]. - The initiative aims to activate consumer vitality through new scenarios and strengthen the livelihood baseline, contributing to the development of an international consumer center city [4].