风口浪尖上的李佳琦，真的得罪了“所有女生”吗？

Core Viewpoint - This year's Double Eleven shopping festival has seen significant consumer dissatisfaction due to price discrepancies between pre-sale and final payment, leading to a backlash against popular livestreamer Li Jiaqi [1][2][5]. Group 1: Consumer Reactions - Many consumers reported that the final payment prices were higher than the pre-sale prices, causing frustration and a sense of being "betrayed" [4][5]. - Some consumers noted that the complexity of discount rules made it difficult to track prices, leading them to prefer purchasing items outside of the festival [4][5]. - Despite complaints, some consumers still found value in the prices offered during the livestream, indicating a mixed perception of the event [6][9]. Group 2: Price Discrepancies - The price increases were attributed to the expiration of previously applied coupons and the dynamic pricing strategies employed by brands and platforms [2][5]. - The complexity of promotional rules, including various discounts and coupons, contributed to the confusion and dissatisfaction among consumers [5][6]. Group 3: Livestreaming Trends - Li Jiaqi's livestreaming remains popular, with significant sales in categories like lingerie and homewear, indicating that consumers still value the quality assurance provided by top influencers [10][11]. - The emergence of unexpected bestsellers, such as a transparent bucket, highlights the responsiveness of livestreamers to consumer needs and trends [13][14]. - The overall sentiment suggests that consumers are becoming more rational and discerning, seeking quality products and better brand engagement rather than just low prices [14].