Looking for a Reason to Buy SoFi Stock for 2026 and Beyond? Here Are 7.

Core Insights - SoFi stock (SOFI) has gained over 96% year-to-date, significantly outperforming the market, marking the third consecutive year of strong performance with gains of 55% in the previous year and 116% in 2023 [1][2] Group 1: Growth Drivers - The member base is expanding rapidly, with SoFi adding a record 905,000 members in Q3 2025, a 35% year-over-year increase, bringing the total to 12.6 million [3] - The product offerings are diversifying, with new additions such as private market funds, co-branded debit cards, options trading, and a return to cryptocurrency trading, alongside plans for a SoFi USD stablecoin [3] - Innovation through artificial intelligence is being leveraged, with the introduction of AI-driven tools like Cash Coach and plans for a more comprehensive SoFi Coach next year [3] Group 2: Business Strategy - Cross-selling opportunities are increasing, with 40% of new products opened by existing members, indicating a growing cross-buy rate that has reached its highest level since 2022 [3] - SoFi's business model is diversified beyond lending, with a loan platform that originated $3.4 billion in loans in Q3, generating $534 million in non-lending revenues [3] - The company practices conservative lending, with a personal loan charge-off rate that fell by 20 basis points to 2.6% in Q3, and a similar decline in the student loan portfolio to 0.69% [4] Group 3: Performance and Guidance - SoFi has a track record of under-promising and over-delivering, consistently raising guidance, including for 2025, which reflects a conservative yet optimistic outlook [4]