虎牙发布校运会+省运会双赛道战略，以全民电竞赋能体育产业新生态

Core Insights - The event focused on the integration of sports consumption and industry development, highlighting trends and innovations in the sports sector [1] - Huya proposed a dual-track esports system combining "School Sports Meets" and "Provincial Sports Meets" to create a comprehensive esports event ecosystem [2] Group 1: Esports Ecosystem Development - Huya aims to leverage traditional sports experiences to enhance the esports industry, suggesting that grassroots events could be the next growth point for esports [2] - The company has established a complete talent pipeline from schools to professional levels through the "Campus Co-Creation Officer Program," which has been implemented in over 800 universities nationwide [2] - Huya's esports strategy includes a youth-oriented team for event execution and campus promotion, ensuring a continuous influx of fresh talent into the esports ecosystem [2] Group 2: Provincial Sports Meets and Community Engagement - The "Provincial Sports Meets" track draws inspiration from traditional sports leagues, creating a city-based esports league system that emphasizes local culture and community involvement [3] - The "Esports Lu Super" event in Shandong, which involved 16 cities, achieved over 1 billion views during its discussions, setting a record for grassroots esports events in China [3] - Huya is committed to evolving esports from mere competitions to integrated cultural products that combine elements of tourism, heritage, consumption, and education [3] Group 3: Regional Development and Cultural Integration - Huya is actively promoting the esports industry in the Guangdong-Hong Kong-Macao Greater Bay Area through various initiatives, including hosting major esports events and integrating local cultural elements [4] - The company plans to collaborate with major global esports events, such as League of Legends S15, to enhance local engagement and explore the "esports + sports + culture" model [4] - Huya's dual-track system aims to foster a sustainable esports ecosystem supported by government, corporate sponsorship, academic participation, and user co-creation [4]