销售商减少58家，“棕子大王”五芳斋前三季营利双降

Core Viewpoint - The company "Wufangzhai," known as the "King of Zongzi," reported a decline in revenue and profit for the third quarter of 2025, indicating ongoing challenges in its business performance [1][3]. Financial Performance - The company's operating revenue for Q3 2025 was 1.985 billion yuan, a year-on-year decrease of 3.06% [1][2]. - The net profit attributable to shareholders was 175 million yuan, down 16.89% year-on-year [1][2]. - The net profit after deducting non-recurring gains and losses was 166 million yuan, a decline of 17% compared to the previous year [1][2]. - The net cash flow from operating activities was 256 million yuan, down 51.92%, primarily due to reduced sales and collection issues [1][2]. Product Sales Analysis - In the first three quarters of 2025, the sales of Zongzi decreased by 0.06%, while sales of mooncakes dropped significantly by 34.34%. However, sales in the meal series increased by 10.48% [3][5]. - The total revenue from Zongzi sales was 15.14 billion yuan, accounting for 76% of the company's total revenue of 19.85 billion yuan [5]. Sales Channel Performance - Sales through supermarkets increased by 7.90%, while other sales channels experienced declines, including a drop of 8.69% in e-commerce sales and a 0.94% decrease in chain store sales [5][6]. - The total sales for the first three quarters were 193.54 million yuan, down 3.09% year-on-year [5][6]. Regional Sales Performance - Sales in overseas markets fell by 25%, with significant declines in the Northeast (down 29.28%) and Northwest (down 15.34%) regions. Conversely, sales in the South China region increased by 15% [6][7]. - The company had a total of 604 distributors at the end of the reporting period, down from 662 at the beginning, indicating a net loss of 58 distributors [8]. Historical Context - Founded in 1921, Wufangzhai is a leading brand in glutinous rice food production and sales, recognized as one of the first "Chinese Time-honored Brands" [8].